Joseph Richard Serrano

By Joseph Richard Serrano
President, CX Insurance Services

We Employ U.S. Veterans – You Should Too!

Under the category of “unsolicited advice”, here’s a tip free-of-charge: Hiring U.S. Veterans makes good business sense. Here’s why:

1.) Old-fashioned Respect: Unfortunately, basic manners and common courtesy seem to be fading as a lost art. Military personnel are trained to respect their superiors and civilian leaders – the same training can be applied to their customers. Sometimes, the simple act of courtesy & making the extra effort can go a long way for a superior customer experience.

2.) Problem Solving: Are critical thinking skills and thinking-on-your-feet important to your business? They are to ours. Ask a Veteran about this – some piece of mission essential information or equipment almost always is missing or breaking down right when they need it. Murphy’s Law and Soldiers are old acquaintances. From this adage evolves a honed skill for creative problem solving on-the-fly. Civilian softies like me call this “thinking outside the box”.

3.) Attention to Detail: My father preached it incessantly: “Always do things to the best of your ability.” Even for tasks I considered menial – making the bed, folding towels, etc. Years later I’ve grown to appreciate the wisdom of his approach. Attention to detail, work ethic, and discipline – they’re all habits. Success is a habit. It was all training he received in the military.

4.) Punctuality: There’s a saying in the military: “If you’re 15 minutes early you’re on time, if you’re on time you’re late, and if you’re late you’re screwed.” Service Members learn to plan ahead. It sounds tactical – but again, details matter.

5.) Skills: Army, Navy, Air Force, Marines, Coast Guard, Merchant Marines, you name it – they all deliver regimented training programs spanning technology, strategy, and leadership. For our business – technology, in particular, continues to empower today’s consumers with choice, convenience, and speed. The ability to apply technology comfortably and efficiently in solving customer problems is foundational to delivering a superior experience.

Many Veterans have demonstrated an ability to deliver under pressures most of us won’t have to know because of their service. Sometimes, the best advice is free.